When introducing change to exhibitors, involve them in the process to curb any anxieties. For example, when Jennifer Hoff, General Manager and Vice President of Operations for National Trade Productions, moved the Coverings 2007 trade show to Chicago after many years in Orlando, FL, exhibitors had to use local labor rather than building booths themselves. Hoff began contacting exhibitors more than a year in advance to explain the impacts of these changes.
To learn more, read Teamwork in Transition in the July/August 2007 issue of EXPO Magazine.