June 28, 2007

Tip of the Week: Using education to draw consumer show attendees

“Attendees want education and information when they come to our shows,” says Tom Gaither, Vice President, AGI Events, a division of Ventura, CA-based Affinity Group (www.affinitygroup.com), which produces 35 shows for the recreational vehicle market. His shows, some new and some up to 40 years old, are rapidly adding seminars for attendees interested in how to buy, drive, equip and use their RVs. Even cooking classes are a big draw. “It gives attendees something to learn and do when they come,” he says. “It turns the shows into events and is a way to keep older shows new.” To learn about this topic, read 8 Consumer Show Trends To Watch in the June 2007 issue of EXPO.