March 22, 2007

Tip of the Week: Select the right negotiator when forming a partnership

People negotiating a partnership must be senior enough to commit the business and should be willing to devote a year or more to developing the concept. Partners should attend one another’s shows, have time to develop the idea with their own constituencies and work out agreements before the first partnered event. To learn more about this topic, read Cheat Sheet: Developing Partnerships in the March 2007 issue of EXPO.