July 26, 2007

Tip of the Week: Producing a greener show

Planning to implement a green program? Don’t forget to measure where you started from so that you can prove the success of your efforts to attendees, exhibitors and the media. Determine a baseline for measuring goals by getting facts and figures at your next event. For example, find out how much paper was used for printed matter. How many plastic badges were used and not returned? How many pounds or containers of trash resulted? To learn more about this topic, see Cheat Sheet: Producing Green Shows in the July/August 2007 issue of EXPO Magazine.

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