May 10, 2007

Tip of the Week: Maximize online promotions

In the early years of an event, save money by spreading the word about the show online rather than relying exclusively on traditional media. To promote the second Online Video Advertising Forum, the ClickZ Events’ launched a campaign touting the success of the first forum, which sold out in 2006. The team promoted the event through banner ads, text ads and e-mails throughout its network and partner networks, as well as pay per click campaigns on Google. The result: The Online Video Advertising Forum hit the target goal of 250 attendees at its West Coast debut. To learn more about Web promotion, see Best Practices: Measuring your online campaign in the May 2007 issue of EXPO.