Growing shows used market research more frequently than shrinking shows (77 percent compared with 69 percent), according to the fifth annual AttendTrend survey of trade show organizers conducted by the Frost Miller Group and Jacob Jenner & Kent. Relationship-marketing tactics were more frequently used by growing shows than shrinking shows (61 percent compared with 46 percent). To learn about this topic, see Annual Report: Attendee marketing benchmarks and trends in the April 2007 issue of EXPO.