Inviting an investor to step in and provide resources to help grow your business will be a long-term fiduciary and emotional relationship. Don’t be so excited about the interest and opportunities an investor brings that you don’t consider the long-term implications of his involvement with your business. In tough times, whom do you want to be with in a foxhole? Talk to CEOs and lenders to understand how they work within the investor’s culture. “Certain private equity firms have a deep historical standing in the [media and show] sector,” says David Nussbaum, Sundance Business Enterprises. ABRY Partners LLC was the private equity investor at Penton Media when he was CEO, so Nussbaum got to know them “in the best and worst of times” before partnering with ABRY for his new company. To read more about finding investors for your business, read: Finding investors to bankroll your business in the July/Aug. issue of EXPO Magazine.