March 28, 2007


Tip of the Week: Are your booth sales keeping pace with other shows?

More than three-quarters (76 percent) of show organizers are predicting that total revenue from booth sales will increase an average of 12 percent in 2007, according to recent survey conducted by EXPO Magazine and Exhibit Surveys Inc. Only 2 percent of show organizers are expecting a decrease, while 22 percent expect revenue from booth sales to be about the same in 2007 compared with last year. Is your show keeping pace? For more exclusive research and industry benchmarks on this topic, see Marketwatch: Revenue in the March 2007 issue of EXPO.