When the Self Storage Association worked with IEG to revamp its sponsorship program, they priced each asset in a package based on industry standards. For example, the value of a logo on a sign for professional associations is as little as 5 cents per attendee or as much as $1 per attendee. IEG computed line item values, then totaled the package prices for presentation to the board, pointing out that sponsors get about one and a half times more benefits than they pay for — for example, a $60,000 package is valued at $89,715. For more on this topic, see Best Practices: Revamping your sponsorship program in the April 2007 issue of EXPO.