Tip of the Week: Give your show a face

One person should be the image of your event, and should be seen as much as possible — in sessions, on the show floor, at the service desk, etc. Exhibitors like knowing there’s a real person behind the event. Your staff should also be highly visible during setup, show hours and teardown. You need to demonstrate to exhibitors that you’re in this with them.

For more tips, see our Cheat Sheet: Exceptional Exhibitor Customer Service in the October issue of EXPO.