In this section, you’ll find articles related to: attendance promotion, exhibit sales, marketing/promotion, operations, contractors, site selection, technology, international, etc.
Whether you delegate the responsibility to a reputable destination management company or work directly with providers, here’s what you need to know about ground transfers.
Helping exhibitors become more successful at following up on leads generated at your show will give your event greater value in their future marketing plans.
Learning the lingo of graphic design helps ensure that show managers provide contractors with exactly what they need to get the best results when producing show graphics.
Don't raise rates at the expense of margins.Rate setting is an unusual white knuckle exercise.As much an art as it is a science.As much a game of chicken as it is a fiduciary responsibility.Change too little and you leave money on the table.Change too much and you kill the golden goose.
