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Best Practices: Association launches conference in Dubai |
April 2008
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Cheat Sheet: Prepare to Launch |
January 2008
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Beyond Sponsorships |
November/December 2007
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Growing Globally: It can be done but is it worth it |
March 2007
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Cheat Sheet: Road shows |
| Tips on creating, producing and promoting road shows |
October 2006
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Best Practices: Launching a public event at a trade show |
| PRI’s racing event draws a standing-room-only crowd of 8,200 and clears a tidy profit |
May 2006
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Marketwatch: Nontraditional events |
| Corporate events for exhibitors and Webinars are the fastest-growing nontraditional events in 2006 |
May 2006
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Best Practices: Spin-off services |
| SHOPA’s Buyer 2 Seller MarketPlace generates new revenue stream |
April 2006
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Best Practices: Producing roadshows |
| Penton finds that IT pros are willing to pay for technical training at SQL Server roadshows |
February 2006
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Best Practices: Association buys for-profit show |
| Why TIA leveraged a $6 million cash reserve to pay cash for TravelCom |
January 2006
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Custom exhibitor programs |
| Case Study: MediaLive’s customized program for Cisco at Interop succeeds in pushing customers along the sales pipeline |
January 2006
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Virtual show, real money |
| Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo |
October 2005
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Marketwatch: Sponsorships |
| Revenue will increase slightly from 2005 to 2006 |
October 2005
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Cheat Sheet: Conference Archives |
| How to use archiving to add value to your event for attendees and revenue to your bottom line |
July/August 2005
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Marketwatch: Nontraditional events |
| Show organizers are planning more nontraditional events in 2005 compared with 2004 |
June 2005
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Best Practices: In living color |
| Live edition of Chain Leader magazine generates pages and profits |
June 2005
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Best Practices: LinuxWorld in a Box |
| IDG World Expo packages open source education for export to global markets |
June 2005
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Marketwatch: Show organizers make more than they spend online |
January 2005
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Co-location goes mainstream |
| The co-location trend is accelerating, in part, due to diminishing participation in shows by both attendees and exhibitors. For FMI and many other show organizers, co-location brings synergy to events with overlapping markets, increasing buyers for exhibitors and enhancing education and product awareness for attendees. |
November/December 2004
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Digging deeper |
| Case Study: Using its research capabilities, SIA created the Buying Power Index, which reveals that attendees at the 2004 SnowSports Show represent 80 percent of $2.3 billion in industry revenues. Find out how the association mines its extensive database of exhibitors and attendees and uses the data to increase sales and drive attendance. |
November/December 2004
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Best Practices: Just married |
| Two associations replace their annual shows with a single, more profitable event |
March 2004
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Best Practices: e-Venture |
| Regional publisher uses e-mail newsletter to test-market new event |
February 2004
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Best Practices: Keep on truckin' |
| Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years |
January 2004
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Gamers get floored |
| E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days |
October 2003
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Raising Your Sales Overseas |
| Target marketing propels a campaign to land international exhibitors for U.S. shows |
June 1997
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Producing U.S. Pavilions Overseas |
| Set up your best shot at going international |
April 1997
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Growth through Acquisitions and Other Strategies for Success |
| Tales from the front lines of management |
April 1997
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Launching New Shows: A step-by-stepguide |
| How to proceed from inspiration to the "Go" decision |
April 1997
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Care and Maintenance of Show Sponsors |
March 1997
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Joint Venture, Joint Victory |
February 1997
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Should You License Your Show Name? |
| It's a shorter but tricky route overseas |
November/December 1996
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Agents Abroad |
| Few can sell overseas exhibitors faster than reliable, reputable international agents.Get the facts before making a move. |
September 1995
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Open to the Public |
| Admitting the public to your trade show can pay off if you're prepared |
November/December 1994
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Encouraging International Participation |
| CeBIT uses "partner country" concept |
September 1994
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The Business of Show Business |
| Focusing on your show is vital, but expanding your focus is essential to growth |
July/August 1994
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Going Global |
| Producing U.S. pavilions at overseas trade fairs |
September/October 1993
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Researching New Shows |
| Is there a magic formula? |
September/October 1993
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Joint Ventures |
| Paving the road to international markets |
July/August 1993
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Enhancing Your Bottom Line |
| Creative techniques for increasing revenues and decreasing expenses |
May/June 1993
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On Foreign Soil |
| Producing overseas expositions |
May/June 1992
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New Concepts in Show Directories |
| Big business... big bucks! |
January/February 1991
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Read All About It! |
| The ins and outs of publishing a show daily |
November/December 1990
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