| City Center |
April 2009
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| Beating the Odds |
March 2009
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| The Centenarians |
| Shows that remain relevant 100 years after their debuts. |
June 2008
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| Nothing Runs Like a Deere Show |
May 2008
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| The Battle of the Furniture Marts |
May 2008
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| 2008 Apr EXPOs Guide to Major Show Management Companies |
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| How Does Your Show Rate |
February 2008
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| What keeps you up at night? |
October 2008
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| Equity partners |
| 50 percent equity partnership teams for-profit with association to grow show revenue |
October 2006
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| 5 Hot Startups |
| An inside look at the big ideas that launched five breakout companies |
April 2006
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| Best Practices: Launching a podcast |
| The ad:tech Connect family of products experiments with interactive marketing technologies |
January 2006
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| Best Practices: Keeping content fresh |
| Search Engine Strategies achieves high rankings with audience-approved presenters |
October 2005
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| Virtual show, real money |
| Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo |
October 2005
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| Best Practices: Attendee tune-up |
| Accessories Show cuts attendee database by half to more than double attendance, quadruple the show floor and grow revenue 132 percent since 1998 |
September 2005
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| Inside dmg world media |
| dmg world media’s 12-year growth through acquisitions in strategic markets built the foundation. Four more yearsof integration and in-fill produced 300-plus B2B and B2C exhibitions in 25 countries. What’s next? |
September 2005
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| The allure of the B2C event market |
| Case Study: Ziff Davis Media used its IT expertise and B2B event experience to launch DigitalLife 2004, a consumer technology event, earning it EXPO’s Best New Consumer Show Award for 2005. Find out how they signed major technology companies and drew 25,000 attendees to this first-time event. |
September 2005
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| Anatomy of an Association Acquisition |
| Case Study: AIIM sold its biggest asset to Advanstar to focus its resources on meeting member needs. Here’s how the two organizations successfully blended the AIIM and ON DEMAND shows to create an enterprise IT flagship event. |
July/August 2005
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| Best Practices: Biennial bombshell |
| Exhibitor advisory board prompts ISH North America to change show rotation cycle |
July/August 2005
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| Best Practices: LinuxWorld in a Box |
| IDG World Expo packages open source education for export to global markets |
June 2005
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| Best Practices: In living color |
| Live edition of Chain Leader magazine generates pages and profits |
June 2005
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| Best Practices: Big rewards |
| CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference |
May 2005
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| A Guide to Major Show Management Companies |
| Company at-a-glance resource guide to U.S. for-profit show organizers |
April 2005
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| Entrepreneurs we love |
| They’re risk takers, big-picture thinkers and creative strategists. They’re the ones we all watch — and sometimes copy. They’re the... |
April 2005
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| Best Practices: Secret ingredient |
| Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets |
February 2005
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| Best Practices: Paper trail |
| Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show |
November/December 2004
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| Best Practices: Power generator |
| Penton’s online trade show produces steady stream of leads for a handful of exhibitors |
October 2004
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| Behind the hardware breakup |
| Once partners now competitors, AHMA and Reed Exhibitions vie for hardware industry dominance in the aftermath of an ugly split |
September 2004
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| Special Report: Major Show Management Companies |
| Company at-a-glance resource guide to U.S. for-profit show organizers, including company contact information, top executives, total number of events, industries served, largest shows, number of employees and U.S. show revenue in 2003 (if available). |
July/August 2004
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| Best Practices: Iraqi coup |
| U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships |
April 2004
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| Best Practices: e-Venture |
| Regional publisher uses e-mail newsletter to test-market new event |
February 2004
|
| Inside Jupitermedia |
| While Alan Meckler publicly rants about the future of technology trade shows, a “brain trust” of editors, analysts and IT professionals quietly builds an online media powerhouse. |
February 2004
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| Best Practices: Let the games begin |
| Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors |
February 2004
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| Cream of the Crop |
| How five new shows yielded success in 2003 |
January 2004
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| Hand-delivered |
| Personal invitations bring Hispanic food and beverage buyers to New York debut |
November/December 2003
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| Sliding scale |
| Bringing sales in house and packaging booth space with magazine advertising has cut Allured’s sales compensation expense by 4 percent and nearly doubled booth sales |
November/December 2003
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| What’s your risk tolerance? |
| 3 shows weigh the risks vs. rewards of growing in mature markets |
November/December 2003
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| Securing the perimeter |
| Expecting protestors at the agricultural technology show, management coordinated procedures with a government Security Team and local police |
October 2003
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| Fuel to the fire |
| Cygnus shuts down regional show and launches a national event, nearly doubling its size while drawing 45 percent of attendees from outside the region |
September 2003
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| Banking on a Brand |
| In the midst of the worst tech recession in history, Hannover Fairs takes a huge gamble in launching CeBIT America |
September 2003
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| Is the tradeshow model broken? |
| How Seybold and other shows are reinventing the face-to-face marketing medium |
July/August 2003
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| Today's hottest shows: Corporate |
| At an EXPO Roundtable, five top executives from leading show management companies reveal which industries have been hit the hardest by corporate events and what it might mean for your show |
July/August 2003
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| Will Sheldon Adelson sink the show he founded? |
| The show that put the trade show industry on the business and financial pages faces speculation about its future and competition from its creator. Proving yet again that COMDEX is still the show to watch. |
February 2003
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| Perfect Synergy |
| California Diving News and the SCUBA Show, two consumer properties, work together to create a cross-promotional dynamo |
November/December 2002
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| Site selection made simple |
| Case study: TMC requests proposals online |
May 2002
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| Treasure Hunt |
| Where do show companies find the capital to see them through tough times? |
May 2002
|
| Network growth |
| Case study: NetWorld+Interop's show network matures with the computer industry |
October 2001
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| Going for the Green |
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Case Study: The PGA of America’s trade shows went from association to independent ownership without missing a stroke — despite some market traps |
May 2001
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| Is there still a place for entrepreneurs in our industry? |
| As international conglomerates and integrated B2B media companies expand their market share, entrepreneurs must adapt to hold their ground. |
February 2001
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| Marquee Deals of 2000 |
| Market forces converged last year to rock the industry with five deals worth nearly $2 billion |
January 2001
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| Building aB2B Powerhouse |
| How Paul Mackler plans to leverage his company’s $275 million acquisition of Cygnus Business Media |
September 2000
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| Rise of the Titans |
January 1997
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| Show Management for the Year 2000 |
| Reengineering means rediscovering an entrepreneurial management style |
July/August 1996
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