Why Aquisitions Fail What looks great on paper often succumbs to integration failure. Five mistakes to avoid. By Maxine Golding May 2008
Blogging the Show As real-time media changes show coverage dynamics, organizers are pressed to understand, court and credential the blogging community. By Tom Zind May 2008
The Battle of the Furniture Marts After nearly 100 years of dominance, High Point’s furniture market was challenged by a new player. Now it’s fighting back. By Linda Seid Frembes May 2008
Nothing Runs Like a Deere Show John Deere’s biannual corporate event attracts 80 percent of its dealer audience and generates more than $235 million in sales of aftermarket products. By Nancy Mann Jackson May 2008
Cheat Sheet: Proving sponsorship ROI to exhibitors Too often exhibitors are left on their own to determine the ROI on their sponsorships. Show organizers who invest the time to understand an exhibitor’s objectives up front will not only have more satisfied sponsors, but will also be able to generate greater sponsorship revenue in the long run. By Linda Chandler May 2008
