Sponsor special days for cooperative fraternal organizations.
In cities with large foreign language speaking populations, run newspaper ads in the appropriate language.
Sponsor a citywide contest related to the exposition. For example, a home and garden show might sponsor a contest for the best landscaped yard.
Have a display area for an "ultimate" -- the ultimate bathroom, the ultimate fisherman, the ultimate home workshop.
Arrange for show "leftovers" to be donated to local organizations: food, plants, etc.
Get businesses near the convention center involved in promotions. For example, a two-for-one dinner at an area restaurant with a ticket stub from the show.
Have banners made to hang on the freight trucks parked in the streets and parking lots.
Offer the local Red Cross or Visiting Nurse Association lobby space for a health fair during the show.
Send special discount passes to local youth groups (free admission for them if they bring an adult). Send a gift or a small donation to the group's adult leader as an incentive to distribute the passes.
and out flyers and discount coupons at high school, college or professional sporting events.
Print promotional table tents for restaurants and bars.
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