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Cheat Sheet: Enhancing the Exhibitor Experience |
March 2008
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Cheat Sheet: Effective charity events at your show |
February 2008
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Cheat Sheet: Prepare to Launch |
January 2008
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Cheat Sheet: Your most important show contracts |
November/December 2007
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Cheat Sheet: A Seamless Partnership |
October 2007
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Cheat Sheet: Writing and designing attendee promotions |
September 2007
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Producing green shows |
July/August 2007
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Cheat Sheet: Taking your trade show public |
June 2007
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Cheat Sheet: Third-party housing |
May 2007
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Cheat Sheet: Liability insurance |
April 2007
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Cheat Sheet: Developing partnerships |
March 2007
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Cheat Sheet: RFID |
| Find out how RFID works, what it will cost and how the technology applies to shows |
February 2007
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Cheat Sheet: Podcasting primer |
| Tips on using podcasts to promote your event, spread brand loyalty and educate your audience |
January 2007
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Working with destination management companies |
| Tips on locating, hiring and contracting with destination management companies |
November/December 2006
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Cheat Sheet: Road shows |
| Tips on creating, producing and promoting road shows |
October 2006
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Bill reconciliation |
| The most common billing issues to be aware of and tips for reviewing your invoices |
September 2006
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Cheat Sheet: Selecting an A/V company |
| Pointers for identifying your A/V needs and the company that can best accommodate them |
July/August 2006
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Attendee advisory boards |
| Just like exhibitor advisory boards, creating an attendee advisory board can provide you with a whole new perspective on how to improve your next event. |
June 2006
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Cheat Sheet: Facility contracts |
| What should and what shouldn’t be included in contracts |
April 2006
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Cheat Sheet: Creating attendee-friendly shows |
| Tips on reviewing your event from an attendee’s point of view |
March 2006
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Cheat Sheet: Ground Transportation |
| Whether you delegate the responsibility to a reputable destination management company or work directly with providers, here’s what you need to know about ground transfers. |
February 2006
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Cheat Sheet: Cancellation insurance |
| Hurricanes, fires, terrorism and any number of unexpected factors can force a show cancellation. Here’s what you need to know before buying cancellation insurance. |
January 2006
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Cheat Sheet: Sales compensation plans |
| How to develop compensation plans, set sales goals and measure the effectiveness of your team |
November/December 2005
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Cheat Sheet: List management |
| How to build and maintain attendee mailing lists |
October 2005
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Cheat Sheet: New product pavilions |
| Nearly half of shows offer a new product showcase, according a recent EXPOweb poll. Whether you’re looking to launch a new products section or enhance your existing one, here are some tips on how to set parameters, promote and sell it, and handle operational issues. |
September 2005
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Cheat Sheet: Conference Archives |
| How to use archiving to add value to your event for attendees and revenue to your bottom line |
July/August 2005
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Cheat Sheet: Savings for smaller shows |
| Even if your small or mid-sized show doesn’t carry the clout of the big guys, there are still ways to save money without making it appear you’re cutting corners. |
June 2005
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Cheat Sheet: Working with Unions |
| When it comes to working with labor unions, show managers often feel like the middlemen in a chain leading from the unions to the official service contractor (OSC) to their exhibitors. Here are some tips to keep things running smoothly all along the chain. |
May 2005
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Cheat Sheet: E-newsletters |
| E-newsletters are a popular marketing tool, but can you produce an electronic newsletter that’s not only opened but also welcomed by your attendees and exhibitors? Here are a few pointers to make your e-newsletters more successful. |
April 2005
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Cheat Sheet: Matchmaking services |
| Utilizing matchmaking services to help the right buyers meet the right exhibitors has been a growing trend, especially in the last year. Many shows are bringing home the ROI of their events by ensuring exhibitors meet their top prospects. Here’s how it’s done. |
March 2005
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Cheat Sheet: Marketing conference content |
| In the second part of our series on conference content, we present tips for promoting new and repeat participation in conferences to increase attendance for your show. In the January 2005 issue, part one examined how to develop conference content. |
February 2005
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Cheat Sheet: Developing conference content |
| Without great conference content, the best marketing possible won’t turn out attendees for your event. In the first part of this two-part series, we’ll examine how to create conference content that serves and sells. In the second part of the series, in our February 2005 issue, we’ll explore how to leverage conference content when marketing a show. |
January 2005
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Cheat Sheet: Exhibitor Contracts |
| If worded properly, exhibitor contracts can improve cash flow and make the operation of an event more efficient. Here’s how. |
November/December 2004
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Cheat Sheet: Security |
| Tips and tricks for assessing and meeting your show’s security needs |
October 2004
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Cheat Sheet: Floorplans |
| What you need to know about designing your floor plan, including tips and tools on booth assignments, safety considerations, floor plan design software and traffic flow |
September 2004
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Cheat Sheet: Food and beverage |
| Cost-saving tips and advice on planning your next meal function |
July/August 2004
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Cheat Sheet: Complying with phone, fax and e-mail regulations |
| New laws regarding how shows can market and contact prospects can be confusing. Do you know who show staff can call? How e-mails must be sent? Who can receive a fax? Here’s a short, up-to-date primer on what’s allowed, what’s not, and what’s next. |
May 2004
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Cheat Sheet: Sight and sound |
| Using the latest A/V technologies at your show can be complicated and expensive. Here are some tips for saving money on your A/V bill. |
April 2004
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Cheat Sheet: Exhibitor lead tracking |
| Helping exhibitors become more successful at following up on leads generated at your show will give your event greater value in their future marketing plans. |
March 2004
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Cheat Sheet:Digital show graphics |
| Learning the lingo of graphic design helps ensure that show managers provide contractors with exactly what they need to get the best results when producing show graphics. |
February 2004
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Cheat Sheet: Hiring celebrity speakers |
| What every show manager should know before booking and signing a contract with a high-profile speaker |
January 2004
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Cheat Sheet: Webcasting |
| Webcasting, especially live for the masses, is expensive and requires vast amounts of bandwidth. The truth is not every virtual attendee is willing to interrupt his day to attend a Web event. Webcasting isn’t dead, however. Here are some tips for using the medium today. |
November/December 2003
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Cheat Sheet: Contractor pricing models |
| Pressure from budget-conscious exhibitors is forcing contractors and show organizers to create innovative ways of working with one another to create savings for exhibitors. The result: New ways of doing business and charging for services are on the horizon. |
October 2003
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Cheat Sheet: Attracting international attendees |
September 2003
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Cheat Sheet: Attendee surveys |
| Data about why attendees come to your show and how they use it can provide valuable insight for shaping future programming, adding new buyer segments and increasing booth sales. Find out everything you ever wanted to know about your attendees by using these tips and resources for conducting attendee surveys. |
June 2003
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Cheat Sheet: Booth Sales |
| Having trouble selling space in this tight economy? Facing sales challenges you’ve never encountered in your career? Get to “Yes” using these tips and resources. |
May 2003
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