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Best Practices: Event design beyond the show floor |
| AAD goes out for bid, ends up rebranding meeting |
June 2008
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Best Practices: A virtual success |
May 2008
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Best Practices: Association launches conference in Dubai |
April 2008
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Best Practies: Unlikely collaborators |
April 2008
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Pitching secrets from the pros |
March 2008
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Best Practices: Listening in |
March 2008
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Best Practices: RFID tagging |
March 2008
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Best Practices: Hosting presidential hopefuls |
February 2008
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Best Practices: Giving back to the Big Easy |
February 2008
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Best Practices: Granting total access |
January 2008
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Best Practices: Offsetting carbon emissions |
November/December 2007
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Finding the Flow |
October 2007
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Best Practices: Perfecting its partnering system |
September 2007
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Best Practices: Teamwork in transition |
July/August 2007
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Best Practices: Word-of-mouth marketing |
June 2007
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Measuring your online campaign |
May 2007
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Best Practices: Revamping your sponsorship program |
April 2007
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Synching and securing your customer data |
March 2007
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Best Practices: Risk reversal |
| Business-benefit guarantee challenges restaurateurs not to find value at food show |
February 2007
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Best Practices: Providing equal access |
| ATIA accommodates special requirements of people with multiple disabilities |
January 2007
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Viral marketing |
| Nearly 50 percent of Pulvermedia’s VON attendance comes from co-op marketing campaigns |
November/December 2006
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Equity partners |
| 50 percent equity partnership teams for-profit with association to grow show revenue |
October 2006
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Reinventing a 55-year-old show |
| The CBA International Convention is born again as the International Christian Retail Show |
June 2006
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Best Practices: On-site temp staffing |
| Professional temp staffing management enhances customer experience at ADA events |
March 2006
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Best Practices: Producing roadshows |
| Penton finds that IT pros are willing to pay for technical training at SQL Server roadshows |
February 2006
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Best Practices: Launching a podcast |
| The ad:tech Connect family of products experiments with interactive marketing technologies |
January 2006
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Best Practices: Association buys for-profit show |
| Why TIA leveraged a $6 million cash reserve to pay cash for TravelCom |
January 2006
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Best Practices: Loyalty programs |
| Customer relationship management professionals “earn as they learn” with CRMI |
November/December 2005
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Virtual show, real money |
| Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo |
October 2005
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Best Practices: Keeping content fresh |
| Search Engine Strategies achieves high rankings with audience-approved presenters |
October 2005
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Best Practices: My Networkers |
| Cisco builds conference community with free access to on-demand content for one year |
September 2005
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Best Practices: Attendee tune-up |
| Accessories Show cuts attendee database by half to more than double attendance, quadruple the show floor and grow revenue 132 percent since 1998 |
September 2005
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Best Practices: Risk tolerant |
| ISE affirms competitors can collaborate in equal equity partnership |
July/August 2005
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Best Practices: Biennial bombshell |
| Exhibitor advisory board prompts ISH North America to change show rotation cycle |
July/August 2005
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Best Practices: In living color |
| Live edition of Chain Leader magazine generates pages and profits |
June 2005
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10 Best Practices from Leading Medical Shows |
| Medical shows face many challenges — from increasing time pressures for physicians and travel restrictions for international participants to close scrutiny from regulatory organizations and consolidation among exhibiting companies. Here are best practices that contribute to continued success for this industry sector. |
June 2005
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Best Practices: LinuxWorld in a Box |
| IDG World Expo packages open source education for export to global markets |
June 2005
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Best Practices: No money down |
| E.J. Krause covers drayage fees at Expo Manufactura, increasing attendance and space rentals |
May 2005
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Best Practices: Big rewards |
| CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference |
May 2005
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Best Practices: Raising expectations |
| Reed Exhibitions’ Exhibitor University teaches customers how to set and meet objectives |
April 2005
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Best Practices: Social networking |
| Birds of a feather take wing with wearable computers that hookup like-minded professionals |
April 2005
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Best Practices: Secret ingredient |
| Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets |
February 2005
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Best Practices: Share of the cut |
| H2 Events owns 50 percent of the Centurion Show with 98 exhibiting companies owning the other 50 percent |
January 2005
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Best Practices: Hands-free |
| Name badge uses RFID technology to track satellite session attendance, proving value for grantors who underwrite the sessions |
January 2005
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Best Practices: Paper trail |
| Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show |
November/December 2004
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Best Practices: Power generator |
| Penton’s online trade show produces steady stream of leads for a handful of exhibitors |
October 2004
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Best Practices: Personal portals |
| SmartEvent calculates the potential connections among Supercomm participants |
October 2004
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Best Practices: Gone LOOPy |
| MediaLive deploys Web log to hype technology featured at its events |
September 2004
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Best Practices: Farm hands |
| 1,000 volunteers on 60 committees produce World Ag Expo to promote California agriculture |
September 2004
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Best Practices: Speed dating |
| Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings |
May 2004
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Best Practices: Magical mystical tours |
| Guided tours take mystery out of technologies exhibited at Retail Systems |
May 2004
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Best Practices: Iraqi coup |
| U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships |
April 2004
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Best Practices: Privacy please |
| Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference |
April 2004
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Best Practices: Just married |
| Two associations replace their annual shows with a single, more profitable event |
March 2004
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Best Practices: e-Venture |
| Regional publisher uses e-mail newsletter to test-market new event |
February 2004
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Best Practices: Let the games begin |
| Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors |
February 2004
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Best Practices: Jumping the line |
| Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in |
January 2004
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Best Practices: Keep on truckin' |
| Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years |
January 2004
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Best Practices: Sliding scale |
| Bringing sales in house and packaging booth space with magazine advertising has cut Allured’s sales compensation expense by 4 percent and nearly doubled booth sales |
November/December 2003
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Best Practices: Hand-delivered |
| Personal invitations bring Hispanic food and beverage buyers to New York debut |
November/December 2003
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Best Practices: Gamers get floored |
| E3 creates consumer Web site, extending the trade show’s reach to more than 200,000 video game enthusiasts over three days |
October 2003
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Best Practices: Securing the perimeter |
| Expecting protestors at the agricultural technology show, management coordinated procedures with a government Security Team and local police |
October 2003
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Best Practices: Fuel to the fire |
| Cygnus shuts down regional show and launches a national event, nearly doubling its size while drawing 45 percent of attendees from outside the region |
September 2003
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Best Practices: One neat package |
| Association creates its own general service contracting company to stabilize or reduce exhibit costs at PACK EXPO |
September 2003
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