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Site Selection: The Attendee Factor |
April 2008
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Pitching secrets from the pros |
March 2008
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Drawing attendees to SMERF events |
February 2008
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Best Practices: Granting total access |
January 2008
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Beyond Boomers |
January 2008
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Why Audit? Why Not? |
November/December 2007
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Marketwatch: Housing |
October 2007
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Marketing to Multicultural Audiences |
September 2007
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Mystery Attendees refocus association show |
September 2007
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Cheat Sheet: Writing and designing attendee promotions |
September 2007
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Marketwatch: International attendance |
July/August 2007
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Content is King |
June 2007
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Trade show attendee benchmarks |
May 2007
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Annual Report: Attendee marketing benchmarks and trends |
| Relationship-marketing or value-added programs offered |
April 2007
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Marketwatch: Conference content |
April 2007
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Growing Globally: It can be done but is it worth it |
March 2007
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Attendee marketing: Budgets expected to increase slightly in 2007 |
November/December 2006
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Making an Online Community Click |
| Supernova conferees connect using the latest Web-based tools, extending an elite networking event into the blogosphere where virtually anyone can participate. |
June 2006
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Why you must invest in first-time attendees |
| Since 2003, the percentages of new attendees have dropped to the low 30s — even as total attendance was on the rise. Learn how some show producers, like InfoComm, are bucking the trend. |
May 2006
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Best Practices: Launching a public event at a trade show |
| PRI’s racing event draws a standing-room-only crowd of 8,200 and clears a tidy profit |
May 2006
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Meeting Attendance Goals in the Northeast |
| Demographic and transportation advantages can make Northeast destinations worth the investment |
April 2006
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Marketwatch: Conference content |
| Education continues to be an essential component for shows in 2006 |
April 2006
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Cheat Sheet: Creating attendee-friendly shows |
| Tips on reviewing your event from an attendee’s point of view |
March 2006
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Marketwatch: Revenue |
| Show organizers predict a doubt-digit increase for booth sales in 2006 |
February 2006
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Meeting attendance goals for shows in the west |
| No other region of the country has so many clearly branded, aggressively marketed destinations. These brand identities can boost attendance when they’re leveraged with the right groups. Here’s what you need to know to maximize attendance at your next event in the West. |
February 2006
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Marketwatch: Attendee marketing |
| Shows spend an average of $17 per attendee on promotions |
November/December 2005
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Step-by-Step: Post-show surveys |
| Five steps for planning and using post-show research to help improve your next event |
November/December 2005
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Best Practices: Loyalty programs |
| Customer relationship management professionals “earn as they learn” with CRMI |
November/December 2005
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Best Practices: Keeping content fresh |
| Search Engine Strategies achieves high rankings with audience-approved presenters |
October 2005
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Cheat Sheet: List management |
| How to build and maintain attendee mailing lists |
October 2005
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Trade Shows 2010: Attracting tomorrow's attendees today |
| America is on the cusp of a generational shift not seen since the Boomers. Gen Y — which represents 78 million people and is four times the size of Gen X — has already entered the professional workforce, and they’re starting to attend and exhibit at shows. Do you have a plan to reach this influential group? |
October 2005
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Best Practices: Attendee tune-up |
| Accessories Show cuts attendee database by half to more than double attendance, quadruple the show floor and grow revenue 132 percent since 1998 |
September 2005
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Best Practices: My Networkers |
| Cisco builds conference community with free access to on-demand content for one year |
September 2005
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Association show makeovers |
| Associations rely on built-in constituencies to support their annual conventions and trade shows. But decisions to attend are no longer automatic for members and vendors. Find out how market intelligence fuels changes — from modest to extreme — for three association shows. |
July/August 2005
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Cheat Sheet: Conference Archives |
| How to use archiving to add value to your event for attendees and revenue to your bottom line |
July/August 2005
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The ROI of Research |
| Strategic research is critical to the success of your event, but it can also be expensive. Here are 5 common research objectives and 4 cost-effective techniques. |
July/August 2005
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Step-by-Step: Contests and competitions |
| Five steps for planning, organizing and managing show contests |
June 2005
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Best Practices: Big rewards |
| CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference |
May 2005
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Marketwatch: Trade show attendee benchmarks |
| Annual report on trade show attendee benchmarks reveals density on the show floor and buying plans are on the rise; attendee buying influences remains strong |
May 2005
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10 Strategies for attracting C-level execs |
| It takes more than a marketing campaign to motivate corporate officers to attend shows. Producers like Gartner make a compelling argument by offering quality content, exclusivity, peer networking and incentives that prove their value. |
May 2005
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Meeting attendance goals in the Southeast |
| Capitalizing on travel trends to increase attendance |
April 2005
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Cheat Sheet: E-newsletters |
| E-newsletters are a popular marketing tool, but can you produce an electronic newsletter that’s not only opened but also welcomed by your attendees and exhibitors? Here are a few pointers to make your e-newsletters more successful. |
April 2005
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Cheat Sheet: Matchmaking services |
| Utilizing matchmaking services to help the right buyers meet the right exhibitors has been a growing trend, especially in the last year. Many shows are bringing home the ROI of their events by ensuring exhibitors meet their top prospects. Here’s how it’s done. |
March 2005
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Marketwatch: Show organizers predict banner year for revenue |
February 2005
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From quantity to quality |
| With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee |
February 2005
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Cheat Sheet: Marketing conference content |
| In the second part of our series on conference content, we present tips for promoting new and repeat participation in conferences to increase attendance for your show. In the January 2005 issue, part one examined how to develop conference content. |
February 2005
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The Science of Shopping |
| What show organizers can learn from retailers to create memorable experiences to keep attendees coming back |
January 2005
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Best Practices: Hands-free |
| Name badge uses RFID technology to track satellite session attendance, proving value for grantors who underwrite the sessions |
January 2005
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Cheat Sheet: Developing conference content |
| Without great conference content, the best marketing possible won’t turn out attendees for your event. In the first part of this two-part series, we’ll examine how to create conference content that serves and sells. In the second part of the series, in our February 2005 issue, we’ll explore how to leverage conference content when marketing a show. |
January 2005
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Digging deeper |
| Case Study: Using its research capabilities, SIA created the Buying Power Index, which reveals that attendees at the 2004 SnowSports Show represent 80 percent of $2.3 billion in industry revenues. Find out how the association mines its extensive database of exhibitors and attendees and uses the data to increase sales and drive attendance. |
November/December 2004
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Co-location goes mainstream |
| The co-location trend is accelerating, in part, due to diminishing participation in shows by both attendees and exhibitors. For FMI and many other show organizers, co-location brings synergy to events with overlapping markets, increasing buyers for exhibitors and enhancing education and product awareness for attendees. |
November/December 2004
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Best Practices: Paper trail |
| Public filings on heavy equipment financing yield rich data on qualified buyers for the Great American Truck Show |
November/December 2004
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Marketing: What works now |
| E-mail might still be your best bet for retention, but attracting new customers will take a new mix of tools and messages. |
October 2004
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Best Practices: Personal portals |
| SmartEvent calculates the potential connections among Supercomm participants |
October 2004
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Best Practices: Gone LOOPy |
| MediaLive deploys Web log to hype technology featured at its events |
September 2004
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Best Practices: Magical mystical tours |
| Guided tours take mystery out of technologies exhibited at Retail Systems |
May 2004
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The Schmooze Factor |
| How Natural Products Expo and others customize the networking process and tailor the experience |
May 2004
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Trading Places |
| With so many similarities between publishing and trade shows, show managers who’ve made the switch may have the edge. They bring a unique B2B perspective from publishing that both complements and contrasts with trade shows. Find out what they know — and how to put these publishing strategies to work at your next show. |
May 2004
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Best Practices: Speed dating |
| Meet the Market gives exhibitors 8 minutes to court buyers in one-on-one meetings |
May 2004
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Best Practices: Magical mystical tours |
| Guided tours take mystery out of technologies exhibited at Retail Systems |
May 2004
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Best Practices: Iraqi coup |
| U.S. DOC-certified Outreach 2004 builds international coalition to explore partnerships |
April 2004
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Best Practices: Privacy please |
| Booth space-demo suite combo gives exhibitors more privacy at Design Automation Conference |
April 2004
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Best Practices: Let the games begin |
| Game show at ASR attracts more than 800 spectators and generates press coverage for eight sponsors |
February 2004
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Shifting strategies |
| Annual trade show attendance trend survey reveals database marketing is out; relationship marketing is in |
February 2004
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No-cost marketing |
| Sound too good to be true? It’s not. More and more CVBs are offering an array of free promotions to help shows build attendance. |
February 2004
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Best Practices: Jumping the line |
| Online ticket sales for NY Auto Show broaden the audience and shorten the wait to get in |
January 2004
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Best Practices: Keep on truckin' |
| Conversion from closed to open event has grown NTEA show floor by 173 percent and attendance by 47 percent in five years |
January 2004
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Cheat Sheet: Hiring celebrity speakers |
| What every show manager should know before booking and signing a contract with a high-profile speaker |
January 2004
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Hand-delivered |
| Personal invitations bring Hispanic food and beverage buyers to New York debut |
November/December 2003
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The Innovators |
| 5 newcomers to the industry apply unconventional wisdom to producing shows. Find out how these leaders extended their brands, redefined their target audiences and formed strategic partnerships to grow their shows. |
November/December 2003
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Trade Show 2010 |
| 10 show strategies for the future, excerpted from Francis Friedman’s white paper on trends and challenges 2003-2010 |
October 2003
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Fast and Furious |
| How five shows are fueling growth in red-hot industries |
October 2003
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Attracting international attendees |
September 2003
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What do growing shows know about attendee marketing that you don’t? |
| The answers may surprise you. An emphasis on exhibitor and attendee relationship-building programs is a greater contributor to success than either the size of your marketing budget or the size of your marketing staff. |
May 2003
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Show managers shift attention to attendees |
| Though metrics are down, positive signs point to progress for those willing to focus |
April 2003
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7 Great Conference Strategies |
| Try these seven tactics to move your conference sessions from good to great |
November/December 2002
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Why are these shows thriving? |
| Despite the negative effect of Sept. 11, economic woes and spending-conscious companies, four shows thrive by revving up their marketing and promotions efforts. |
October 2002
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Profitable Trade Show |
| 25 tips to help your show make or save money |
September 2001
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The Entertainment Economy |
| How Mega-media Forces Are Transforming Our Industry |
July 1999
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Attendee surveys |
| Data about why attendees come to your show and how they use it can provide valuable insight for shaping future programming, adding new buyer segments and increasing booth sales. Find out everything you ever wanted to know about your attendees by using these tips and resources for conducting attendee surveys. |
March 1999
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Building Your Show |
| How to profile your audience to compile useful research statistics |
September 1997
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Value-added Services |
| The extra oomph that will lure your customers back time and again |
May 1997
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Enlisting Government Support |
| U.S. Department Of Commerce programs unite international buyers and sellers |
November/December 1996
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Deciphering Attendance Figures |
| Do show organizers have the courage to invite scrutiny by third-party auditors, then reveal their results? |
May 1996
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Attendance Boosters |
| How to guarantee your brochures work harder for you |
March 1996
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Trolling for International Attendees |
| There are plenty of prospects in the sea.Here's how to lure them to your events worldwide. |
September 1995
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Family Matters |
| Invited or not, children and spouses are attending shows in large numbers. How do you keep them occupied? |
November/December 1994
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Open to the Public |
| Admitting the public to your trade show can pay off if you're prepared |
November/December 1994
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What Do Attendees Really Want? |
| Quality research can be key to understanding what motivates attendees |
November/December 1994
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Attendance Promotion Notions |
| Ideas for attracting and keeping attendees |
May 1994
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Bienvenidos! |
| Producing a show in Mexico |
March 1994
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Growing Pains |
| Managing your show's ups and downs |
March 1994
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A Buyer's Market |
| Worldwide efforts increase international attendance |
November/December 1993
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Partners in Promotion |
| Exhibitors and show managers join forces to promote attendance |
May/June 1993
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Promoting New Shows |
| Creating awareness and credibility |
July/August 1992
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Trading Places |
| What can trade and consumer show managers learn from one another? |
May/June 1992
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Quality Quest |
| Forget the total attendance figures; find the power buyers |
November/December 1991
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Low Cost Attendance Promotions |
| Proven ideas for even the smallest budgets |
July/August 1991
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Advanced Show Marketing |
| Special problems call for creative solutions |
March/April 1991
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Show Evaluation Techniques |
| Find out how well your show did, and why |
November/December 1990
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Targeted Attendance Promotion |
| Appealing to a wider variety |
July/August 1990
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Conquering Direct Mail, Part 1 |
| Improving attendance through better list management |
November/December 1989
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