IT Shows Make a Comeback Show organizers segment and specialize to deliver the high-quality buyers and ROI tech marketers demand By Maxine Golding March 2008
Exhibit Engagement Study Proof that exhibiting in business-to-business shows drives sales By Danica Tormohlen March 2008
Pitching secrets from the pros Five events get great publicity by pitching the right story ideas to the right people by Heather Kirkwood March 2008
Best Practices: Listening in BookExpo America podcasts extend reach to five times more bibliophiles than three-day event By Cathy Chatfield-Taylor March 2008
Best Practices: RFID tagging Pilot program tracks attendee pathways through booths to reveal product preferences By Cathy Chatfield-Taylor March 2008
