Are We Losing Our Value? Why GE Water pulled out of 270 trade shows to launch a proprietary event program. By Nancy Mann Jackson January 2008
Beyond Boomers Three distinct generational groups attend your events. Do your content, brand and strategy meet their needs? By Patricia Sherman January 2008
Lessons from 2007 What show organizers can take away from 2007 and how those lessons might best be applied in 2008. By Danica Tormohlen January 2008
Open for Business EXPO’s annual survey of new and expanded exhibition space, as well as facilities under construction. By Oren Gamble January 2008
Marketwatch: Sales compensation 53% of exhibit salespeople don’t earn commissions, according to data gathered by EXPO magazine and Exhibit Surveys, Inc. By Heather Kirkwood January 2008
Best Practices: Gallery ho! Expoships launches the SeaFair Fine Art Yacht on a high tide of positive press. By Cathy Chatfield-Taylor January 2008
Best Practices: Granting total access PMMI’s Personal Desktop Widget delivers targeted content and advertising to packaging industry buyers. By Cathy Chatfield-Taylor January 2008
Cheat Sheet: Prepare to Launch It takes guts and experience to launch a successful new event. Industry experts share their advice. By Linda Chandler January 2008
