Site Selection: The Attendee Factor As education-rich shows become the norm, show organizers focus site selection decisions on educational logistics and an in-depth knowledge of their participants’ attendance habits. By Patricia D. Sherman April 2008
Power Shoppers In an industry in which sales are less than stellar, the National Retail Federation’s BIG show has thrived — 40 percent exhibitor growth; 25 percent increase in sponsorship revenue; 10 percent attendance increase; and 30 percent growth in booth space in the last two years. What’s behind the success? By Nancy Mann Jackson April 2008
EXPO’s Guide to Major Show Management Companies At-a-glance information on the for-profit firms that own or manage multiple events ...the companies ...the shows ...and the industries they serve By Gamble Oren April 2008
Best Practies: Unlikely collaborators INPEX hosts an inventors’ pavilion at Housewares show for exhibitors from its event By Heather Kirkwood April 2008
