Online Analytics: From click-through to conversion
By evaluating the data from your show Web site and e-mail marketing campaigns, you can understand your customers’ online behavior, measure your return on investment, and increase registrations and revenues.
By Cathy Chatfield-Taylor
May 2007

State of the Industry
Special Report: 4th Annual CEIR Exhibition Industry Index reveals the overall exhibition industry outpaced U.S. economic growth again from 2005 to 2006. Benchmark your show’s performance against events in 11 industry sectors. By Kelly Lanigan and Heather Kirkwood
May 2007

Hot Contractor Technologies
28 new high-tech products and services from official service contractors and specialty contractors to consider for your next show.
By Kelly Lanigan
May 2007

Marketwatch: Trade show attendee benchmarks
Annual report reveals traffic density continues its upward trend; attendee buying influence remains strong.
By Danica Tormohlen
May 2007

Best Practices: Measuring your online campaign
ClickZ Events track clicks and conversions to optimize e-mails, banner advertising, pay-per-click ads and its event Web site.
By Cathy Chatfield-Taylor
May 2007

Cheat Sheet: Third-party housing
Tips on hiring and managing housing companies, plus learn how these companies charge.
By Linda C. Chandler
May 2007

5-minute interview: Mike Mason, Gaylord Hotels
May 2007

From the editor: Changing of the guard
By Danica Tormohlen
May 2007