Growing Globally: It can be done but is it worth it
It depends. But there’s no doubt that building your international exhibitor and attendee base will take money, time and resources. To help you determine if it’s worth the cost and effort, EXPO offers this step-by-step guide for attracting international exhibitors and attendees to your U.S. show.
By Maxine Golding
March 2007

When No Means Yes
In the world of selling, “no” can have lots of meanings, but it’s up to you to translate these objections into revenue and results. Here are 14 proven responses to the most common sales challenges — guaranteed to get results.
By Heather Kirkwood
March 2007

Medical Show Trends
HCEA’s 2007 Industry Research Report on Healthcare Meetings and Exhibit Marketing analyzes key demographic data from more than 15,000 U.S. medical events from 1997 to 2006.
By Danica Tormohlen
March 2007

Best Practices: Synching and securing your customer data
Hanley Wood integrates CRM and event management to boost booth sales across events, increasing sales more than 10 percent since 2004.
By Cathy Chatfield-Taylor
March 2007

Market Watch: Revenue
Show organizers predict a double-digit increase for booth sales in 2007. Find out the industry averages for booth sales, sponsorship and attendance revenue, as well as trends for 2007.
By Danica Tormohlen
March 2007

Cheat Sheet: Developing Partnerships
How to find, evaluate and cultivate partnerships to grow your show. Plus, tips on working with your partners and structuring the deal.
By Linda C. Chandler
March 2007

5-minute interview: Mary Beth Rebedeau
March 2007

From the Editor: Time to think global?
By Danica Tormohlen
March 2007