Hotel Negotiation: What Works Now
As hotels focus on yield, show organizers spell flexibility by rethinking locations, shifting patterns and finding value dates. Groups that can book multiple events over multiple years will be the big winners in today’s negotiating game.
By Maxine Golding
June 2007

Content is King
10 ways to turn your conference program from an afterthought to an attendee draw
By Maxine Golding
June 2007

8 Consumer Show Trends to Watch
Industry leaders discuss current market conditions impacting consumer events
By Patricia D. Sherman
June 2007

Best Practices: Word-of-mouth marketing
Blogosphere hyping and griping helps sell-out New York Comic Con
By Cathy Chatfield-Taylor
June 2007

Marketwatch: Food & beverage
F&B budgets fall flat in 2007; sponsorships defray one-quarter of the costs
By Danica Tormohlen
June 2007

Cheat Sheet: Taking your trade show public
Tips for planning, managing and marketing your business-to-business show to a consumer audience
By Linda C. Chandler
June 2007

5-Minute Interview: Art Paredes
President and CEO, Hannover Fairs USA
June 2007

From the Editor: Time for tracking
By Danica Tormohlen
June 2007