Will BDMetrics’ personalization technology revolutionize the industry?
How does one small, privately held company zoom from start-up mode to endorsement by the producer of North America’s largest annual trade show in just five years? Some would say, by improving trade show performance one event at a time — reducing attendee attrition by 15 percent, increasing exhibit sales by 10 percent and generating up to $800,000 in new revenue.
By Danica Tormohlen and Cathy Chatfield-Taylor
February 2007

What would you change about the industry?
EXPO asked a variety of thought leaders to share what they would change about the industry if they could and why. Learn what’s on the mind of the people leading some of the industry’s most influential organizations.
By Jody Shee
February 2007

Mixing business with pleasure
Resort destinations can boost attendance for some groups, but the challenge is to make the most of vacation appeal while managing the disadvantages.
By Patricia D. Sherman
February 2007

Marketwatch: Exhibit space
Shows report exhibitor renewal rates average 75 percent while 25 percent of exhibitors are new. Find out how other shows manage space selection and priority point systems.
By Danica Tormohlen
February 2007

Best Practices: Risk reversal
The Western Foodservice & Hospitality Expo’s business-benefit guarantee challenges restaurateurs not to find value at the show. If attendees don’t find at least one new product, new vendor, new concept or new contact that benefits their business, the show producer, Reed Exhibition Cos., will refund their money.
By Cathy Chatfield-Taylor
February 2007

Cheat Sheet: RFID
Find out how RFID works, what it will cost and how the technology applies to shows.
By Linda C. Chandler
February 2007

5-minute interview: Don Freeman
February 2007

From the Editor: Flying the friendlier skies
By Danica Tormohlen
February 2007