February 2007
What would you change about the industry?
29 thought leaders tell EXPO what they would change if they could and why.
Nancy Hasselback, President and CEO, Diversified Business Communications, Portland, ME
By Jody Shee
Corporations and industries don’t make New Year’s resolutions, but it wouldn’t be a bad idea, especially for the trade show industry, which is game for a few adjustments, according to those in the know.
EXPO asked a variety of thought leaders to share what they would change about the industry if they could and why. The diverse answers covered such hot issues as the need for audits, more show interaction, facility hall improvements, measurements for return on investment (ROI), the need for a governing body and for unified industry representation. Learn what’s on the minds of the people leading some of the industry’s most influential organizations.
Click here for a PDF of industry leaders' responses.
What would you change about the industry? We want to know.
Share your thoughts with EXPO and the industry. Simply e-mail Danica Tormohlen, Editor of EXPO Magazine, at dtormohlen@ascendmedia.com, and we’ll post your response online.
Based in Olathe, KS, Jody Shee is a writer, editor and consultant with more than 15 years of experience in business-to-business communications. Most recently she served as Editor of Produce Concepts magazine, published by Vance Publishing Corp. She can be reached at jody_shee@sbcglobal.net.
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