Regional shows: what drives growth?
Whether it’s a stand-alone event or a complement to your national show, regional shows can offer a new source of revenue, as well as expand your attendee and exhibitor base, and strengthen your brand. EXPO examines the rules of the road and offers best practices for growing your regional show.
By Maxine Golding
April 2007

Guide to mid-size convention centers
For mid-size shows, there are plenty of options when it comes to site selection — from traditional convention centers and exhibit halls to hotels and sporting facilities. To help narrow your search, EXPO provides a list of facilities in the United States and Canada that offer 100,000 to 350,000 square feet of combined exhibit and meeting space.
By Kelly Lanigan
April 2007

Annual report: attendee marketing benchmarks and trends
With four years of solid or steady attendance growth, show organizers continue to look for ways to expand and improve the quality of their audiences.
By Heather Kirkwood
April 2007

Best Practices: Revamping your sponsorship program
SSA replaces a la carte sponsorships with exclusive packages, increasing revenue from $72,000 in 2005 to more than $870,000 in 2007.
By Cathy Chatfield-Taylor
April 2007

Marketwatch: Conference content
Education continues to be an essential component for shows in 2007. Find out industry averages for the number of sessions offered and speaker budgets.
By Danica Tormohlen
April 2007

Cheat Sheet: Liability insurance
Tips on how to determine adequate coverage, find a broker and learn what claims are most common.
By Linda C. Chandler
April 2007

5-minute interview: Philip McKay, PPM Media
April 2007

From the Editor: Taking your show on the road
By Danica Tormohlen
April 2007