Mid-size shows: The battle for marketshare
Squeezed by mega-show competitors and fending off smaller niche events nipping at their heels, producers of mid-size shows face opposition from all sides. To stay competitive, they’re using every tool in the playbook — synergistic partnerships, affinity co-locations, market segmenting, dazzling technology and savvy site selection.
By Maxine Golding
February 2006

Haute cuisine
To find out the latest trends in convention F&B, EXPO asked some of the industry’s premier players what’s hot and what’s not. Here’s what you need to know about ordering F&B in 2006 to make exhibitors and attendees happy.
By Linda Chandler
February 2006

Meeting attendance goals for shows in the west
No other region of the country has so many clearly branded, aggressively marketed destinations. These brand identities can boost attendance when they’re leveraged with the right groups. Here’s what you need to know to maximize attendance at your next event in the West.
By Patricia D. Sherman 
February 2006

From the Editor: The new online threat
By Danica Tormohlen
February 2006

Marketwatch: Revenue
Show organizers predict doubt-digit increase for booth sales in 2006.
By Danica Tormohlen
February 2006

Best Practices: Producing roadshows
Penton’s roadshow strategy converts 90 percent of registrants to attendees.
By Cathy Chatfield-Taylor
February 2006

Step-by-Step: Selling to new exhibitors
Four steps for attracting new exhibitors and boosting booth space sales.
By Dawn J. Grubb
February 2006

Cheat Sheet: Ground Transportation
Whether you delegate the responsibility to a reputable destination management company or work directly with providers, here’s what you need to know about ground transfers.
By Linda C. Chandler
February 2006