Why you must invest in first-time attendees
Since 2003, the percentages of new attendees have dropped to the low 30s — even as total attendance was on the rise. Learn how some show producers, like InfoComm, are bucking the trend. They’re widening their attendee base, tracking first-timers in their databases, developing partnerships, targeting their promotions and spending more on marketing.
By Maxine Golding
May 2006

4 trends for corporate events
Events continue to become a more vital component of corporate marketing strategies as companies grow more savvy about events and how various types can be combined to meet their goals.
By Nancy Mann Jackson
May 2006

Hot convention center technologies
As fast as convention center budgets allow, facilities are upgrading their technology infrastructures and other technology options that enhance meetings and events. EXPO highlights some of the centers that are delivering innovative technology solutions.
By Patricia D. Sherman
May 2006

From the Editor: What are you afraid of?
By Danica Tormohlen
May 2006

Marketwatch: Nontraditional events
Webinars and corporate events for exhibitors are the fastest-growing nontraditional events in 2006.
By Danica Tormohlen
May 2006

Best Practices: Launching a public event at a trade show
PRI’s racing event draws a standing-room-only crowd of 8,200 and clears a tidy profit.
By Cathy Chatfield-Taylor
May 2006

Cheat Sheet: E-mail promotion
Tips on how to ensure your e-mails are delivered and how to improve response.
By Linda C. Chandler
May 2006

Online Extras
Research on nontraditional event trends for 2007 from our Marketwatch. Did you know that 75 percent of show organizers plan to hold more one-on-one private meetings between buyers and sellers held separately from their shows in 2007?

Do’s and don’ts for marketing to first-timers from our cover story. Do market during the show and year-round instead of just ramping up for a six-month, pre-show marketing cycle.

Learn how to score your e-mail promotions from our Cheat Sheet. You’ll find a link to a Web site that provides an extensive list of scored elements and allows a test of e-mail to determine its score.


City Insider: Rosemont, IL
May 2006 - Advertorial

Operations 2.0: Emerging Technologies
May 2006 - Advertorial