Prepared to go green? Environmental sustainability is not a passing fad. It’s become a major public concern. What does it mean for your show — and how much will it cost you? By Patricia D. Sherman October 2006
Executive Roundtable: Budgeting for 2007 Industry execs share their strategies for next year, including revenue and expense projections. Find out how they plan to grow their shows and offset rising costs. By Nancy Mann Jackson October 2006
Canada 411 To help you evaluate whether this country might be right for your show, EXPO examines the myths vs. the realities in our insider’s guide to producing shows in Canada. By Linda C. Chandler October 2006
Marketwatch: Site Selection Besides regular rotation, lack of attendance draw is the most critical factor for leaving a city, but it’s not the most critical when choosing a location. Find out what other factors are most critical when selecting sites for shows. By Danica Tormohlen October 2006
Best Practices: Equity partners 50 percent equity partnership teams for-profit with association to grow show revenue, resulting in 66 percent more attendees and 30 percent more exhibit space than the 2004 pre-partnership event. By Cathy Chatfield-Taylor October 2006
Cheat Sheet: Road shows Tips on creating, producing and promoting road shows. Plus, a list of exhibitor/sponsor issues to consider. By Linda C. Chandler October 2006
Editor's Column: Web 2.0 By Danica Tormohlen October 2006
City Insider: New Orleans October 2006 Advertorial October 2006 |