How do your numbers compare?
Are you spending enough on attendance promotion? Should you be generating more revenue from sponsorships? To help you compare your numbers, EXPO’s 2006 financial benchmarking study tracks the performance of exhibitions in terms of income, expenses and profits in a range of categories.
By Martha Collins
November/December 2006

B2B Media Trends & Forecast
The Veronis Suhler Stevenson (VSS) Communications Industry Forecast 2006-2010 predicts business-to-business magazines, not trade shows, will lose marketshare from gains by e-media over the next five years.
By Kelly Lanigan
November/December 2006

Site selection made easy
We asked site selection pros—from both show management and convention and visitors bureaus—to share their best site visit time-savers and efficiency creators. You’ll find 45 tips on how to maximize your time during site inspections, plus a list of the best tech tools for researching destinations.
By Heather Kirkwood
November/December 2006

Marketwatch: Attendee marketing
Budgets are expected to increase slightly in 2007. Find out how budgets are spent and when attendee marketing campaigns begin.
By Danica Tormohlen
November/December 2006

Best Practices: Viral marketing
Nearly 50 percent of Pulvermedia’s VON attendance comes from co-op marketing campaigns, which include direct mail, e-mail, podcasts, and Internet radio and TV.
By Cathy Chatfield-Taylor
November/December 2006

Cheat Sheet: Working with DMCs
Tips on locating, hiring and contracting with destination management companies.
By Linda C. Chandler
November/December 2006

Editor's Column: Know your customer's customer
By Danica Tormohlen
November/December 2006

City Insider: Indianapolis
November/December 2006 Advertorial
November/December 2006