ROI: At what cost? Pushed by increasingly sophisticated marketers, show organizers are recognizing that measurable value is essential to growth in attendance, square footage and marketplace relevance. While most agree that ROI metrics are critical, they do come at a price for both organizers and exhibitors. Just how useful are the measures relative to their costs? By Maxine Golding June 2006
How Easy Is It To Do Business With You? Exhibitors we talked to say many shows aren’t easy to work. Here are 10 ways to improve your relationship with exhibitors and enhance customer service. By Patricia D. Sherman June 2006
Making an Online Community Click Supernova conferees connect using the latest Web-based tools, extending an elite networking event into the blogosphere where virtually anyone can participate. By Cathy Chatfield-Taylor June 2006
Reinventing a city How three cities used mega-events to transform their destinations and what it means for future shows. By Heather Kirkwood June 2006
Cheat Sheet: Attendee advisory boards Just like exhibitor advisory boards, creating an attendee advisory board can provide you with a whole new perspective on how to improve your next event. By Linda Chandler June 2006
Operations 2.0: Choosing a contractor Tips on what to ask and advice on how to evaluate service when putting your exhibitors in the care of an official service contractor June 2006 - Advertorial
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