5 Hot Startups
An inside look at the big ideas that launched five breakout companies. Find out how real estate developers Shawn Samson and Jack Kashani set out to build a retail furniture mart in Las Vegas and ended up orchestrating the largest trade show launch in U. S. history.
By Martha Collins
April 2006

Attendee Marketing: What Works Now
Shows with increasing attendance are spending more on marketing and investing more in relationship marketing, exhibitor-sponsored programs and direct mail than shows with declining attendance.
By Danica Tormohlen
April 2006

Meeting Attendance Goals in the Northeast
Demographic and transportation advantages can make Northeast destinations worth the investment.
By Patricia D. Sherman
April 2006

From the Editor: EXPO on demand
By Danica Tormohlen
April 2006

Marketwatch: Conference content
Education continues to be an essential component for shows in 2006.
By Danica Tormohlen
April 2006

Best Practices: Spin-off services
SHOPA’s Buyer 2 Seller MarketPlace generates new revenue.
By Cathy Chatfield-Taylor
April 2006

Step-by-Step: Registration
Four steps for finding the right company to fit your registration needs.
By Dawn J. Grubb
April 2006

Cheat Sheet: Facility contracts
What should and what shouldn’t be included in contracts.
By Linda C. Chandler
April 2006

Online Extras
Research on conference content by show type (association vs. for-profit) from our Marketwatch survey. Did you know that associations offer more sessions than for-profits?

Tips on startups from our cover story, 5 Hot Startups. George Jage, who launched the World Tea Expo in 2003, spent 40 percent of his startup capital on attendee marketing.

Do’s and don’ts for cancellation clauses from our Cheat Sheet on facility contracts. Did you know you should add a clause that says future construction or remodeling projects should be disclosed by a certain date?

City Insider: Omaha
April 2006 - Advertorial