Event measurement by the numbers
New, affordable electronic tools track, weigh and analyze variable data points to give event marketers a quantification on value delivered for their marketing spend. Will your show survive the analysis?
By Maxine Golding
October 2005
B2B Media Trends & Forecast
The Veronis Suhler Stevenson Communications Industry Forecast predicts that trade show spending will increase 6.1 percent to $9.71 billion in 2005.
By Heather Kirkwood
October 2005
New CVB Models
There’s a not-always-so-quiet revolution taking place at today’s CVBs, and if it hasn’t hit the cities in which you hold events, it likely soon will. At an EXPO roundtable, five bureau and convention center executives discuss the specifics of their new models, the motivation behind their changes and the ramifications for show organizers.
By Donna Sanford
October 2005
Trade Shows 2010: Attracting tomorrow's attendees today
America is on the cusp of a generational shift not seen since the Boomers. Gen Y — which represents 78 million people and is four times the size of Gen X — has already entered the professional workforce, and they’re starting to attend and exhibit at shows. Do you have a plan to reach this influential group?
By Heather Kirkwood
October 2005
From the Editor: Lessons learned from Katrina
October 2005
Marketwatch: Sponsorships
Show organizers predict sponsorship revenue will increase slightly from 15 percent of total show revenues in 2005 to 16 percent in 2006, according a recent survey conducted by EXPO Magazine and Exhibit Surveys Inc. Find out which sponsorships are most popular and how show organizers price them.
By Danica Tormohlen
October 2005
Best Practices: Virtual show, real money
Reed makes 50 percent profit margin on debut edition of Web-based Wireless Expo.
By Cathy Chatfield-Taylor
October 2005
Best Practices: Keeping content fresh
Search Engine Strategies achieves high rankings with audience-approved presenters.
By Cathy Chatfield-Taylor
October 2005
Step-by-Step: Media relations
Five steps for generating more press coverage for your show.
By Dawn J. Grubb
October 2005
Cheat Sheet: List management
How to build and maintain attendee mailing lists.
By Linda C. Chandler
October 2005 | 
