Are you paid what you're worth?
EXPO’s exclusive study reveals that while the median salary for show managers has remained nearly flat for six years, more than three-quarters expect to receive a raise in 2006.
By Martha Collins, Contributing Editor
November/December 2005
Lessons Learned
How industry leaders are dealing with the impact of Hurricanes Katrina and Rita on their businesses in the short and long term.
By Maxine Golding
November/December 2005
Integrated sales
Selling marketing solutions instead of media products can increase your revenue, deepen your relationship with exhibitors, and help your customers reach their marketing and sales goals. So why aren’t more media organizations doing it?
By Cathy Chatfield-Taylor
November/December 2005
4 Outsourcing Strategies That Work
Once viewed as a cost-cutting measure, outsourcing part or all of your show management has proven to be smart strategy for some associations that have taken advantage of expert knowledge while allowing staff to stay focused on organizational objectives. Find out why outsourcing vs. staffing up works for these associations.
By Nancy Mann Jackson
November/December 2005
From the Editor: What’s your mission?
November/December 2005
Marketwatch: Attendee marketing
Shows spend an average of $286,489 on 8.6 promotions to attract an average of 16,482 attendees, or $17 per attendee on promotions, according a recent survey by EXPO Magazine and Exhibit Surveys Inc. Find out what shows are spending on attendee marketing and how they’re spending it.
By Danica Tormohlen
November/December 2005
Best Practices: Loyalty programs
Customer relationship management professionals “earn as they learn” with CRMI.
By Cathy Chatfield-Taylor
November/December 2005
Step-by-Step: Post-show surveys
Five steps for planning and using post-show research to help improve your next event.
By Dawn J. Grubb
November/December 2005
Cheat Sheet: Sales compensation plans
How to develop compensation plans, set sales goals and measure the effectiveness of your team.
By Linda Chandler
November/December 2005
City Insider: Minneapolis
November/December 2005 - Advertorial
Operations 2.0: Contractor Budgets
November/December 2005 - Advertorial
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