What do CMOs want?
Fierce competition and the drive for new products and ideas have made marketing far more important to corporate success than it was five years ago. Today, 47 percent of Fortune 1000 companies employ a chief marketing officer. Where do events fit in their marketing mix?
By Maxine Golding
June 2005
Can a show survive a struggling industry?
Every industry faces ups and downs. But when the industry is down, the show doesn’t have to be. Here’s how to keep your show going strong even as your industry deals with challenge and change.
By Nancy Mann Jackson
June 2005
5 Web site success stories
An inside look at five show web sites that work. Find out how they got where they are — and what they learned along the way.
By Ruth P. Stevens
June 2005
10 Best Practices from Leading Medical Shows
Medical shows face many challenges — from increasing time pressures for physicians and travel restrictions for international participants to close scrutiny from regulatory organizations and consolidation among exhibiting companies. Here are best practices that contribute to continued success for this industry sector.
By Martha Collins
June 2005
A Guide to Major Consumer Show Producers
This special section features an article on consumer show trends, as well as consumer show benchmarks on attendance, revenue, ticket prices, discounts, net square footage, exhibitor retention and much more. Plus, you’ll find a list of major consumer show producers (who produce 10 or more shows), compiled by the National Association of Consumer Shows.
June 2005
From the Editor: A need for nontraditional events?
June 2005
Marketwatch: Nontraditional events
In addition to exhibitions, show organizers are planning more nontraditional events in 2005 compared with 2004, according to a recent survey conducted by EXPO and Exhibit Surveys Inc. Find out what types of nontraditional events show organizers are producing and how they’re generating revenue.
By Danica Tormohlen
June 2005
Best Practices: Launching a sponsorship-only conference
Instead of launching a traditional trade show for the already crowded food industry, Chain Leader magazine produced a sponsorship-only conference program based on an editorial table of contents in 2004. Management expects the conference to generate 15 percent of the brand’s gross revenue within five years.
By Cathy Chatfield-Taylor
June 2005
Best Practices: Expanding to international markets
To expand its LinuxWorld show internationally, IDG has retained a business development consultant to research potential markets and partners to sign agency or licensing agreements. By the end of 2006, LinuxWorld will be produced in 19 markets worldwide.
By Cathy Chatfield-Taylor
June 2005
Step-by-Step: Contests and competitions
Five steps for planning, organizing and managing show contests.
By Dawn J. Grubb
June 2005
Cheat Sheet: Savings for smaller shows
Even if your small or mid-sized show doesn’t carry the clout of the big guys, there are still ways to save money without making it appear you’re cutting corners.
By Linda Chandler
June 2005
Plus: Guide to the Top Medical Shows
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