Association show makeovers
Associations rely on built-in constituencies to support their annual conventions and trade shows. But decisions to attend are no longer automatic for members and vendors. Find out how market intelligence fuels changes — from modest to extreme — for three association shows.
By Maxine Golding
July/August 2005
Anatomy of an Association Acquisition
Case Study: AIIM sold its biggest asset to Advanstar to focus its resources on meeting member needs. Here's how the two organizations successfully blended the AIIM and ON DEMAND shows to create an enterprise IT flagship event.
By Dawn J. Grubb
July/August 2005
The ROI of Research
Strategic research is critical to the success of your event, but it can also be expensive. Here are 5 common research objectives and 4 cost-effective techniques.
By Cathy Chatfield-Taylor
July/August 2005
17 tips for planning hotel shows
Producing a show at a hotel rather than a convention center presents some unique challenges. Most obstacles can be managed with proper planning and careful strategizing. Here’s how.
By Julie Ritzer Ross
July/August 2005
25 Bargain Destinations
EXPO’s annual review of cities with more than 150,000 net square feet of exhibit space offering the most affordable hotel and meal rates.
By Barbara Axelson
July/August 2005
From the Editor: The total show experience
July/August 2005
Marketwatch: Financial Benchmarking
Show organizers average a 44 percent profit for their largest shows, according a recent survey conducted by EXPO Magazine and Exhibit Surveys Inc. Find out how much shows are averaging for expenses and revenues and average cost per square foot, as well as how they’re generating revenue.
By Danica Tormohlen
July/August 2005
Best Practices: Listening to your exhibitor advisory board
Responding to exhibitor feedback, ISH-NA cancelled a profitable, flourishing event every second year and changed dates, hours, the floor plan and program scheduling. It’s an extreme example of how listening to customers has an impact.
By Cathy Chatfield-Taylor
July/August 2005
Best Practices: Forming an equal equity partnership
InfoComm, CEDIA EXPO and NSCA Systems Integration Expo sometimes compete for customers in the United States, but in Europe their pooled resources produced a new Integrated Systems event that may double in size not once but twice.
By Cathy Chatfield-Taylor
July/August 2005
Step by Step: Search engine marketing
Five steps to help potential attendees and exhibitors find your show by improving your ranking on major search engines.
By Dawn J. Grubb
July/August 2005
Cheat Sheet: Conference Archives
How to use archiving to add value to your event for attendees and revenue to your bottom line.
By Linda C. Chandler
July/August 2005 | 
