November/December 2005
2005 Salary Survey: Are you paid what you're worth?

EXPO’s exclusive study reveals that while the median salary for show managers has remained nearly flat for six years, more than three-quarters expect to receive a raise in 2006.



Show managers haven’t seen many salary gains in the past several years, despite the fact that the industry reported gains across all categories — revenue, net square footage, attendance, and exhibitors — according the 2004 CEIR Exhibition Industry Index. The 2005 median salary of $60,000 has remained the same since 1999, except for a slight decrease in 2003 (median $59,500). By contrast, salaries rose 19.4 percent from 1997 to 1999. The story is the same for bonus income. While 60.8 percent of show managers received bonuses in 2005 (nearly the same percentage as in previous years), the median of $5,000 is the same as it was in 2003 (the 2001 median was $6,000).

According to EXPO’s 2005 Salary Survey, the good news is that despite the recent lack of salary growth, show managers are optimistic about their careers and their compensation. Nearly three-fourths report feeling “very secure” or “extremely secure” with their organizations, and almost half are “very satisfied” or “extremely satisfied” with their jobs. While 63.0 percent think they’re adequately compensated given their duties and levels of
responsibility, 77.3 percent expect to receive a raise in 2006 (median anticipated $3,000, a 5 percent increase).

The 2005 Salary Survey is the sixth such biennial study sponsored by EXPO. The candid responses to questions about salaries, bonuses, benefits and job satisfaction reveal trends in total annual base salaries and other compensation for show managers. Among the trends:

• Independent show producers continue to earn more than association show producers, and the gap is widening — 30.1 percent more this year compared with 21.8 percent more in 2003. The median salary for independent show producers ($73,500) increased 9.7 percent, while the median for association show producers ($56,500) increased 2.7 percent.
• Executive managers (median $90,000) earn salaries that are 62.2 percent higher than those of exhibition managers (median $55,500). In 2003, the difference was 68.9 percent.
• In general, men earn 41.5 percent more than women. The 2003 salary gap was 42.3 percent. But more experience and more employees supervised may be the reason. The typical female show manager is 42 years old, has 10 years of trade show experience, supervises one person, has a bachelor’s
degree, and earns a $53,000 salary and a $4,000 bonus. The typical male show manager is 48 years old, has 15 years of trade show experience, supervises four people, has a bachelor’s degree, and earns a $75,000 salary and a $10,000 bonus.

Results of the 2005 Salary Survey are presented here in four sections. The first two sections — The Industry and The Individual — provide information on compensation for show managers. The third section — The Salespeople — provides information on compensation for exhibit sales staff. The fourth section — The Outlook — offers a look at factors that have implications for the future, including organizational changes, anticipated
raises and job security.


Click here to download a PDF of this story with results.


Martha Collins, a freelance writer/editor, is a frequent EXPO contributor.


More on www.expoweb.com

Average salary by title
• Owner/president -- $106,250
• Vice president – $110,480
• Executive Director -- $83,550
• Show/exhibition director -- $65,500
• Exhibit director/manager -- $55,190
• Conference director -- $69,510
• Exhibition Staff -- $42,650
• General/administrative management – $59,590

Average salary by type of organization
• Association -- $65,150
• Independent -- $86,560

Average salary by show type
• Trade -- $70,580
• Public -- $81,700
• Both -- $82,450

Average salary by number of shows produced
• 5 or fewer -- $66,110
• 6-10 -- $83,400
• 11-25 -- $78,600
• More than 25 -- $80,220

Average salary by industry (for a list of shows that fall in these industries, see below)
• Professional business services -- $62,010
• Consumer good & retail trade -- $82,760
• Sports, travel, entertainment, art and consumer services -- $78,330
• Food -- $80,100
• Government, public and non-profit services -- $56,940
• Building, construction, home & repair -- $68,690
• Industrial/heavy machinery and finished business inputs -- $77,840
• Communications and IT -- $69,610 
• Medical and health care -- $73,300
• Raw materials and science -- $72,540
• Transportation -- $83,430

Average salary by region
• Atlantic -- $77,240
• East Central -- $62,020
• West Central -- $53,700
• South Atlantic -- $78,760
• Mountain Pacific -- $69,500

Average salary by gross revenue
• Less than $500,000 -- $58,120
• $500,000-$1 million -- $66,630
• $1 million-$2 million -- $70,620
• $2 million-$3 million -- $98,240
• $3 million-$5 million -- $72,120
• More than $5 million – $94,960

Average salary by total attendees
• Less than 5,000 -- $64,050
• 5,000-10,000 -- $68,360
• 10,000-20,000 -- $77,930
• 20,000-30,000 -- $79,040
• 30,000-40,000 -- $63,670
• More than 40,000 -- $94,980

Average salary by net paid square feet
• Under 25,000 -- $64,030
• 25,000-50,000 -- $64,480
• 50,000-100,000 -- $69,920
• 100,000-200,000 -- $64,200
• 200,000-500,000 -- $91,490
• More than 500,000 -- $75,960

Average salary by cost per square foot
• Under $9 -- $66,480
• $9-$14 -- $72,190
• $15-$21 -- $74,030
• $22-$25 -- $65,560
• $26-$30 --$83,310
• Over $30 -- $78,300

Average salary by years of experience
• Less than 3 years -- $43,620
• 3-5 years -- $52,160
• 6-10 years -- $65,020
• 11-20 years -- $76,750
• More than 20 years -- $98,110

Average salary by age
• Under 25 -- $34,050
• 25-30 -- $41,640
• 31-40 – $64,140
• 41-50 -- $79,250
• Over 50 -- $82,100

Average salary by gender
• Male -- $86,270
• Female -- $62,360

Average salary by education
• College degree -- $72,260
• No college degree -- $66,590

By employees supervised
• None -- $48,180
• 1-3 -- $63,900
• 4-6 -- $87,760
• 7-10 -- $99,710
• More than 10 -- $130,310

By number of employees in organization
• 0-19 -- $68,080
• 20-49 -- $72,620
• 50-150 -- $72,070
• More than 150 -- $78,080

Show types that make up each industry

Professional business services
Accounting, advertising and marketing, architecture, audiovisual, banking, business, engineering, financial and legal, insurance, plant engineering and operations, printing, safety, security

Consumer goods and retail trade
Apparel, gifts, hardware, housewares, jewelry, laundry and dry cleaning, leather goods and luggage, lighting, office equipment and supplies, photography

Sports, travel, entertainment, art and consumer services
Amusement, art, beauty and health care, boats, fishing, funeral industry, hotels and resorts, real estate, recreational vehicles, religious, rental and leasing, sporting goods and recreation, toys and hobbies, travel industry

Food
Food and beverage, food processing and distribution, restaurants and food service

Government, public and non-profit services
Associations, education, fire and fire protection, government, libraries, military, police

Building, construction, home & repair
Building and construction, home economics, home furnishings and interior design, housing, landscape and garden supplies, stores and store fittings, woodworking

Industrial/heavy machinery and finished business inputs
Air conditioning, heating and refrigeration, manufacturing, metal working and coatings technology, packaging, robotics, sanitation and waste management, welding

Communications and IT
Communications, computers and computer applications, electrical and electronics, publishing, radio, TV, cable, telecommunications, telephone

Medical and health care
Dental, industrial, medical and health care, nursing, pharmaceuticals, veterinary

Raw materials and science
Agriculture and farming, ceramics and glass, chemical, energy, floriculture and horticulture, forest products, mining, ocean science and equipment, paint, paper, petroleum, oil and gas, plastics, pollution, science, textiles, water, wire

Transportation
Aerospace and aviation, automotive and trucking, physical distribution, railroads, transportation

Job descriptions

Show/Exhibition Director
Responsible for planning and logistical aspects of exhibition promotion and management.  Determines exhibition’s scope and budget, selects sites; develops event rules and regulations, floor plans, space contracts, etc.; sets fees; directs development of promotional campaigns and sales activities and associated materials; negotiates with hotels and decorating firms to design/layout desirable show area; contracts with local decorator, drayage, security and other suppliers to provide services; directs space assignment; signs exhibitor contracts; oversees set up, management and dismantling of exhibit area and assists exhibitors with problems.

Exhibit Director/Manager
Majority of responsibilities focused in directing or managing exhibit promotion activities.  This includes developing promotional campaigns along with required brochures and materials; compiling mailing lists; continuously promoting shows through mailings, magazine advertising, and personal contacts to sell exhibit space; assisting exhibitors with completing applications; developing sponsorships; and assigning exhibit space.  Position may also provide exhibitor services.

Conference Director
Majority of time is spent on planning and managing logistical aspects for conventions/meetings.  Develops budgets, RFPs and negotiates contracts for space, audio-video, registration, housing, travel and transportation.  Develops and directs timelines and oversees staff in developing and coordinating logistical requirements for meetings.

Exhibition Staff
Primary area of responsibility is show management support and exhibitor services.  Sample duties include providing assistance to exhibitors; preparing exhibitor service manuals; assisting exhibitors with problems, compiling/distributing exhibitor lists and updates; preparing show directory; developing RFPs for contracts, evaluating bids and making recommendations; assisting with on-site management of exhibitions; and maintaining exhibitor files, materials, records, and statistics.

General/Admin. Mgt. Staff
Includes managers of marketing, housing, registration and membership (for associations).

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