May 2005
10 Strategies for attracting C-level execs
It takes more than a marketing campaign to motivate corporate officers to attend shows. Producers like Gartner make a compelling argument by offering quality content, exclusivity, peer networking and incentives that prove their value. By Maxine Golding
May 2005
Would your show work in China?
The Chinese economy is exploding, and the hype surrounding the market is difficult to ignore. Does the economic expansion translate to big bucks for U.S. show organizers? By Heather Kirkwood
May 2005
Telemarketing response rates up
At last. An answer to the perennial questions pondered by show marketers everywhere: What response rate can I expect for my promotions? The DMA 2004 Response Rate Report provides benchmarks for direct marketing response rates, media, costs and ROI. By Ruth P. Stevens
May 2005
5 essential event technologies (and what you need to know about them
From digital programs to wireless Internet access, technology has become a catalyst for adding value to show attendance and content. What are the five essential event technologies and how are shows are using them? By Julie Ritzer Ross
May 2005
From the Editor: Proving ROI can cut both ways
May 2005
Marketwatch: Trade show attendee benchmarks
Exhibit Surveys’ annual report reveals density on the show floor and buying plans are on the rise; attendee buying influences remains strong. By Danica Tormohlen
May 2005
Best Practices: Big rewards
CMP Media launches an awards program, leveraging the value of its VARBusiness magazine and XChange Tech Innovators Conference. The result: A 50 percent profit margin on sponsorships sold. By Julie Ritzer Ross
May 2005
Best Practices: No money down
E.J. Krause de Mexico introduced free drayage to exhibitors at Expo Manufactura 2004, helping to spark a 13 percent increase in show attendance in 2004 over 2003 and a 5 percent increase in show attendance in 2005 over 2004. By Julie Ritzer Ross
May 2005
Step by Step: Boosting sales
Five steps for creating, customizing, pricing and selling sponsorships. By Dawn J. Grubb
May 2005
Cheat Sheet: Working with Unions
When it comes to working with labor unions, show managers often feel like the middlemen in a chain leading from the unions to the official service contractor (OSC) to their exhibitors. Here are some tips to keep things running smoothly all along the chain. By Linda Chandler
May 2005 |
