Best bets for growth in 2005
Galen Poss and other top industry leaders reveal the five hottest trends – making connections, tapping market intelligence, mining data, fostering new events and creating compelling content. Find out how to make them work for your event. By Maxine Golding
January 2005
What we can learn from retailers
What can show organizers learn from retailers to create memorable experiences to keep attendees coming back? Find out from three compelling examples of trade events that have fine-tuned the show experience: Coverings, Accent on Design and Car Care World Expo. By Cathy Chatfield-Taylor
January 2005
Taking the pulse of medical shows
Medical and health care shows grew 12 percent from 2000 to 2003. This growth took place in a climate of more intense scrutiny from regulatory organizations, increasing time pressures for medical professionals, consolidation among exhibiting companies and security-related travel restrictions for international participants. Find out how medical show producers deal with these challenges. By Martha Collins
January 2005
Open for business
This year, EXPO’s annual review of new and expanded facilities includes four new projects offering a total of 805,000 square feet of space, and eight expansions offering a total of 1.2 million square feet of space. By Heather Kirkwood
January 2005
From the Editor: Delivering more in 2005
January 2005
Marketwatch: Research on show Web sites
An EXPO and Exhibit Surveys Inc. survey reveals show organizers make more than they spend online. Revenue from show Web sites averaged $104,450 in 2004. Not bad, considering expenses averaged $22,624 in 2004. By Danica Tormohlen
January 2005
Best Practices: Owning a show with exhibitors
H2 Events owns 50 percent of the Centurion Show with 98 exhibiting companies owning the other 50 percent. By Cathy Chatfield-Taylor
January 2005
Best Practices: Using RFID technology
Name badge uses RFID technology to track satellite session attendance, proving value for grantors who underwrite the sessions for the MASCC/ISOO 16th International Symposium on Supportive Care in Cancer. By Cathy Chatfield-Taylor
January 2005
Cheat Sheet: Developing conference content
Without great conference content, the best marketing possible won’t turn out attendees for your event. In the first part of this two-part series, we’ll examine how to create conference content that serves and sells. By Linda Chandler
January 2005 | 
