February 2005
6 hot trends for corporate events
Companies like Novell are investing more in customer events to capture their best audience and deepen the discussion without competitors around. In return, they’re holding intermediaries to iron-clad budgets, emphasizing education and peer-to-peer interaction, and joining up with strategic partners.
By Maxine Golding
February 2005
Eat, Drink and Be Varied
When it comes to convention food and beverage, less is more in 2005. Here’s what you need to know about ordering F&B in 2005 to make exhibitors and attendees happy.
By Linda Chandler
February 2005
From quantity to quality
With attendance on the rise, show organizers turn their attention to attracting a higher caliber of attendee.
By Heather Kirkwood
February 2005
Part of the process
In 2005, ECRM will hold more than 40 business-to-business conferences. Find out how this 10-year-old company has developed must-attend events and proprietary software to become an integral part of the sales process in the industries it serves.
By Dennis Blank
February 2005
Meeting attendance goals in the Midwest
How show organizers can bridge the perception gap. Marketing the city isn’t just the job of the CVB. To meet attendance goals in Midwest cities, organizers have to market the destination, as well as the event.
By Patricia D. Sherman
February 2005
From the Editor: Opportunity vs. cost
February 2005
Marketwatch: Research on show revenue
Show organizers predict banner year for revenue. An EXPO and Exhibit Surveys Inc. survey reveals that more than half of show organizers (58 percent) are predicting that total revenue from booth sales will increase an average of 27 percent in 2005.
By Danica Tormohlen
February 2005
Best Practices: Secret ingredient
Food Network’s Great Big Food Show recipe combines celebrity chefs, food tasting and kitchen gadgets for successful consumer show launch.
By Cathy Chatfield-Taylor
February 2005
Best Practices: What if…
Security show engages attendees in experiential learning using crisis simulation polls on policy options and technology solutions.
By Cathy Chatfield-Taylor
Cheat Sheet: Marketing conference content
In the second part of our series on conference content, we present tips for promoting new and repeat participation in conferences to increase attendance for your show.
By Linda Chandler
February 2005 |
