What’s Your Show Worth Now?
Backed by generous lenders and low interest rates, equity investors like Tom Kemp are in the market for robust media properties with rich customer databases. Strategic buyers looking to strengthen their competitive positions aren’t far behind. Find out if your show could be an acquisition target. By Cathy Chatfield-Taylor
March 2005
Entrepreneurs we love
They’re risk takers, big-picture thinkers and creative strategists. They’re the ones we all watch — and sometimes copy. They’re the entrepreneurs we love. By Maxine Golding
March 2005
Meeting attendance goals in the Southeast
No other region of the country has more destinations that combine high leisure and business travel values than the Southeast. The challenge for show organizers is to match the destination with the trends that will most strongly influence their attendees.
By Patricia D. Sherman
March 2005
From the Editor: Do you know the CMO?
March 2005
Marketwatch: General service contractors
An EXPO and Exhibit Surveys Inc. survey reveals show organizers plan to spend an average of $259,500 on general service contractor services and receive an average value of $80,500 in comped services for a show with an average of 528 exhibitors in 2005. By Danica Tormohlen
March 2005
Best Practices: Raising expectations
Reed offers its customers free one-day workshops in major markets at convenient times of year. Retention among the first exhibitors who attended Exhibitor University is 90 percent. By Cathy Chatfield-Taylor
March 2005
Best Practices: Social networking
PTC/User uses RFID technology to transmit and receive data, such as contact information, session evaluations, exhibitor leads and personalized agendas. By Cathy Chatfield-Taylor
March 2005
Step-by-Step: Budgeting for a new show
Five steps for creating a budget and projecting revenues and expenses. By Dawn J. Grubb
March 2005
Cheat Sheet: E-newsletters
E-newsletters are a popular marketing tool, but can you produce an electronic newsletter that’s not only opened but also welcomed by your attendees and exhibitors? By Linda Chandler
March 2005
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