Intl. Licensing Expo
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Build Attendance by Partnering With Other Shows

Posted on by Marie Griffin

International Licensing Expo, owned by Advanstar Communications and sponsored by the International Licensing Industry Merchandisers’ Association, involves an unusually wide... Read More

  • Build Attendance by Partnering With Other Shows

    Posted on by Marie Griffin

    International Licensing Expo, owned by Advanstar Communications and sponsored by the International Licensing Industry Merchandisers’ Association, involves an unusually wide... Read More

  • Sources Say Advanstar for Sale

    Posted on by Michael Hart

    Reuters is reporting that Advanstar Communications is “exploring a sale that could fetch more than $900 million.” The news agency... Read More

  • How to Use a Virtual Event to Give Exhibitors More Leads

    Posted on by Margo Pierce

    Following up a face-to-face meeting at a trade show or conference can be difficult when the person you meet is... Read More

  • Why One Event Is Doing Away With Exhibitors

    Posted on by Michael Rondon

    Light Reading, a b-to-b publisher and event producer in the telecommunications market, tried something new with the launch of its... Read More

  • One-Step Session Check-In

    Posted on by Margo Pierce

    Knowing which attendees are in any given presentation is valuable for an event organizer, but this can be a cumbersome... Read More

  • New Canadian Anti-Spam Law May Impact U.S. Trade Shows

    Posted on by Michael Hart

    A new anti-spam law in Canada could have a serious impact on trade show attendance marketing initiatives and exhibit sales... Read More

How To
2010-Buy-The-Big-O-Show

How Show Producers Can Change the Value for Attendees

Attracting high quality attendance and improving the attendee experience is the event management community’s top priority—and challenge. Expo, along with the Philadelphia Convention & Visitors Bureau, has developed an industry...

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The Lists

What Are You Worth? The 2014 Salary Survey

Throughout this issue, we’ve broken down some of the industry’s most successful shows and highlighted a few of the individuals driving them. Now it’s time to stand back and take a look at the trade show industry as a whole in one important area: salary. Expo, in partnership with the International Association of Exhibitions and Events (IAEE), reached out to...

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Ask the Experts

How Do You Teach an Old Dog a New Trick?

Just before an exhibitor staff training session a few years ago, a participant came up to me and said, “I’ve been doing trade shows for 20 years. What could you...